How would you determine what organizations to compare your organization with?

The purpose of this assignment is for the students to investigate companies in their own industry and find out how they stack up against each other. It should be noted that there are many different types of businesses, so not all will fit into one category or another. For example a restaurant can fall under the food service business but also could have been classified as an electrician or plumber because it was involved in those trades. In order to make sure we were comparing apples to apples our class chose to look at only three industries–health care, technology, and retail. This paper compares two hospitals in New York City, Cornell University Medical Center and Mt Sinai Beth Israel Hospital. While these institutions may seem similar on first glance, when examined closely CUMC has several distinct advantages over MSBI which makes it superior overall. These include more advanced equipment such as MRI machines, CAT Scanners, surgical instruments, and other medical devices; its location near Central Park allows patients to walk rather than drive; and while both provide excellent services, CUMC offers better ones including emergency room access and free health screening programs.

Thesis Statement/Question: Which hospital would you choose if you had cancer? Would you prefer one that offered better treatment options or would you go to the closest hospital regardless of quality? Why do you think this is? What else about the facilities does either hospital offer that might impact your decision?

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